KP Details

Marketing Lab. MARLAB - Macedonia University

department/unit: UNIVERSITY OF MACEDONIA/DEPARTMENT OF BUSINESS ADMINISTRATION

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The company at glance

services: MARLAB conducts cutting edge marketing research in topics such as Marketing Research Areas (indicative) Brand & Brand Equity New Product Development Attitude Research Sales Research Target Segment Analysis Segmentation Advertising Effectiveness Website Research Competitive Analysis Quality & Satisfaction Research Research Methods & Techniques Experimental Research Qualitative Market Research Quantitative Market Research Market Research Survey Online Market Research Survey Text Analysis Focus Groups In-Depth Interviews Moreover, it organizes conferences, training, workshops and seminars in marketing related topics.

previous experience: MARLAB has conducted 7 research project on consumer behavior (3 projects related to Black Friday, 1 project was about the image of Turkey as a tourism destination, 1 project about holiday shopping , 1 project about valentine's day and 1 project on social media use by export companies). Moreover, it has organized 7 one-day events (mini-conferences) that covered topics related to marketing.


EXPERTISES:


Expertise: MARLAB conducts cutting edge marketing research in topics such as Marketing Research Areas (indicative) Brand & Brand Equity New Product Development Attitude Research Sales Research Target Segment Analysis Segmentation Advertising Effectiveness Website Research Competitive Analysis Quality & Satisfaction Research Research Methods & Techniques Experimental Research Qualitative Market Research Quantitative Market Research Market Research Survey Online Market Research Survey Text Analysis Focus Groups In-Depth Interviews Moreover, it organizes conferences, training, workshops and seminars in marketing related topics.


Non Institutional new Innovation Agents

  • - Other similar entity: MARKETING RESEARCH LABORATORY

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Email: Blue Boost team.